Review Agenda Item
Meeting Date: 10/16/2020 - 7:00 PM
Category: School and Community Relations
Type: Info
Subject: School & Community Relations Update
ACPS 2025 Strategic Plan Goal:
Goal 2: Instructional Excellence
ACPS will ensure that all students have access to and engagement with high-quality instruction.
Goal 3: Student Accessibility and Support
ACPS will ensure students have equitable access to and engagement with programs and supports that reduce barriers to learning.
Goal 4: Strategic Resource Allocation
ACPS will strategically provide differentiated resources and supports to schools and departments.
Goal 5: Family and Community Engagement
ACPS will ensure that all families and community members feel welcomed, respected, and valued.
Policy: KF - Distribution of Information Materials
Funding Source or Fiscal Impact (where applicable) These activities are covered within the current operating budget.
File Attachment:
201016_Brief_SchoolCommunityRelationsUpdate_v1.pdf
201016_Attach1_SCRUpdate_v1.pdf
Agenda Item Summary: Following the presentation of the Communications Audit and the Family and Community Engagement Evaluation, the formation of the School & Community Relations Department has resulted in stronger staff relationships, alignment of team goals to support the ACPS 2025 Strategic Plan: Equity for All and restructuring positions to enhance communications and engagement of families and staff. This is particularly evident in the results that the team has garnered after school buildings closed on March 13 due to the pandemic. The team has gelled over the past seven months and achieved significant reach through the 1.0-3.0 plans, and most recently, the Virtual PLUS+ brand that includes media, materials, the ACPS-at-Home microsite, outreach, family and community engagement, partnerships, grants, the Helpline and childcare options. The attached report provides a comprehensive snapshot of those results from March 2020 until present day.
Background: In keeping with the practice of measuring our reach of all communications and engagement channels, as a unified team, the School & Community Relations (SCR) team began the process of assessing its reach together throughout the pandemic. These metrics were shared regularly with the superintendent who suggested that this information would be valuable for the School Board to digest prior to the Communications Audit presentation. While that presentation will focus on an update of each of the audit recommendations, this report allows for a review of the results accomplished by both SCR departments, working in tandem, to accomplish the goals of the Strategic Plan and support departments and schools across the division to communicate and engage with families.
Recommendation: The superintendent recommends that the School Board review the School & Community Relations Update in anticipation of the Communications Audit scheduled to be presented at the Nov. 12 School Board meeting.
Approvals:
Recommended By:
Signed By:
Julia Burgos - Chief of School and Community Relations
Signed By:
Dr. Gregory C. Hutchings, Jr. - Superintendent